World of Warcraft: Warlords of Draenor ad in Times Square

I just came across this interesting photo on Reddit.  I’m not sure if it was taken by the user that posted it or if he got it from another place.  It seems Blizzard has placed an ad for World of Warcraft: Warlords of Draenor in Time Square.  It looks really cool, I will give it to them.

I also wonder how much something like this would have cost them…

Source: Reddit

World of Warcraft: Warlods of Draenor ad in Time Square
World of Warcraft: Warlods of Draenor ad in Time Square